Everyone talks about how print media is dying. I for one do not agree with that statement. In a growing digital age, print needs to change reader engagement and better the print experience.
A few months ago, Entertainment Weekly (with Pepsi Max and CBS) embedded a digital video player in one of their issues that allowed you to choose from 5 preset videos. Amazing right? A video player... in your magazine! Well now Esquire has embedded a "Augmented Reality" chip in their issue which if you put the magazine up to a web cam, images pop up and interact with you on the computer screen. It really is amazing! Take a look at the clips below.
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Take Your First Backpacking Trip This Year
20 hours ago
i never knew that technology existed.. but pretty nifty!
ReplyDeleteand i like print better than electronic so i'm hoping it never goes away